As one of the most renowned travel trade fairs in the world, ITB Berlin provided an extraordinary platform to highlight the unspoiled beauty, cultural richness, and adventurous spirit that Via Dinarica Kosovo has to offer. This year’s event was even more significant, with Albania honored as the official Host Country, bringing the Western Balkans into the spotlight like never before.
For decades, ITB Berlin has been the beating heart of the global travel industry. This colossal event gathers thousands of exhibitors and tourism professionals from every corner of the world, creating an unparalleled hub for networking, inspiration, and industry growth.
Via Dinarica Kosovo’s presence at ITB Berlin 2025 was not just about showcasing a destination—it was about telling a story. A story of adventure, untouched beauty, and a nation ready to welcome the world. As Kosovo strengthens its position on the global tourism map, travelers everywhere are invited to explore its mountains, embrace its culture, and embark on the adventure of a lifetime.
Via Dinarica Kosovo was passionately promoted as an unforgettable hiking and adventure experience. Designed for explorers, nature lovers, and adrenaline seekers alike, the Via Dinarica is a paradise of towering peaks, ancient forests, and cultural encounters.
ITB Berlin provided a good opportunity to showcase Kosovo’s dedication to ecotourism, sustainable travel, and regional cooperation. International visitors, industry professionals, and travel influencers engaged with the team, discovering why Kosovo is quickly emerging as a must-visit destination for adventure tourism.
The success of the Via Dinarica initiative in Kosovo is backed by a strong network of partners, including NaturKosovo, a project financed and promoted by AICS Tirana with the support of the Embassy of Italy in Pristina. The initiative is implemented by Volontari nel Mondo RTM and CELIM Milano, in collaboration with Utalaya Foundation, CAI – Club Alpino Italiano, Corpo Nazionale Soccorso Alpino e Speleologico – CNSAS, and AITR – Associazione Italiana Turismo Responsabile.
These partnerships are instrumental in promoting sustainable tourism and preserving the region’s natural and cultural heritage.